Monday, September 9, 2013

Senior Care Franchises: A Rewarding Opportunity for Nurses


After some time working in a hospital or in a medical practice, some nurses may long to branch out on their own and set up their own business. Unlike doctors who can easily build on their experience and form their own practice, nurses have fewer similar opportunities. One potentially rewarding venture is investing in senior care franchises, which can lead to considerable personal and financial satisfaction.

Nurses will be pleasantly surprised to discover that senior home care franchises are among the most popular "niche" franchises in the market. It appeals to some of them because they are already familiar with the care of senior citizens with ailments. They are treading on familiar ground where they can draw on their past experiences and where they can continue their commitment to assisting others.

Providing home care to seniors is an expanding market. According to estimates, more than 80 million Americans will be over 65 years old by 2050, representing more than 20 percent of the population. Many of them will try to avoid hospitals or nursing homes by enlisting the services of senior care franchises in order to remain in familiar surroundings and to preserve their quality of life. With home care, seniors receive professional care right in the comfort of their homes. Expertise and caring hearts from care providers are appreciated especially when the senior is suffering from a debilitating condition such as arthritis, diabetes, Alzheimers, and the like.

Many nurses hesitate to start a senior care business because they don't know how to manage one, which is crucial for success. After all, according to the Small Business Administration, most small businesses fail because of weak management. Creating a business from scratch might be too risky, which is why investing in a franchise is a more viable option for some nurses.

Senior care franchises give nurses the opportunity to successfully own and manage a business in the healthcare field. With a franchise, nurses gain the advantage of a known home care brand, which helps earn the trust of clients. More importantly, they receive extensive training in running a business. The franchisor provides assistance in setting up, running, and growing the home care business. All the necessary tools will be provided by the franchisor, as well as continued support.

Choosing among several home care franchises can be difficult. An entrepreneurial nurse must weigh different factors, such as the quality of business training, the business model (can the nurse's skills be leveraged?), and the revenue growth potential. Carefully considering several homecare franchises and asking questions can help in the decision-making process.

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